MSc in Marketing and Commercial Management in Barcelona

Detail

What our Master’s in Marketing Management and Commercial Management offers

Octubre 2026 / 9 months

We live in a constantly transforming environment where brands seek professionals capable of adapting to digital contexts while integrating the foundations of traditional marketing. Companies demand strategic profiles with judgment, vision, and the ability to anticipate market changes and evolving consumer behaviour.

With this master in marketing management and its strong practical focus, you will train to launch products, plan effective multichannel communication strategies, analyse consumer behaviour, and lead sales teams. Throughout the programme, you will develop an international mindset and learn to connect data, strategy, and creativity to help companies achieve tangible commercial results.

This programme is designed for students seeking one of the best management masters with a clear orientation towards marketing and commercial performance.

Affiliated with Central University of Catalonia

University-specific qualification awarded by UVic-UCC.

Collaborative training with the Spanish Branding Association

At eserp, we go one step further: we are the first business school to collaborate with the Spanish Branding Association (AEBRAND), the country’s largest network of brand management experts.Thanks to this partnership, our students gain access to masterclasses, exclusive activities, professional events and high-value content delivered by established industry leaders.

Discover all aspects of the programme

Download the programme brochure and explore the full structure and learning experience of the Master’s in Marketing Management and Commercial Management.

Download the brochure

Can we help you?

Leave us your details and we’ll get in touch with you to answer your questions.

Fields marked with * are required

First name: *

Last name: *

Email: *

Country: *

Profile type: *

Education level: *

Years of experience:

Main goal when taking this master’s degree:

When would you like to start?:

Phone:

I have read and accept the privacy policy.*

I agree to receive invitations to events and information about products from the Digitalent Group to improve my knowledge and skills.

Specialise in marketing management in Barcelona

Studying marketing and commercial management in Barcelona allows you to train in a dynamic, international environment, ideal for developing a global vision of marketing strategy and sales management. Barcelona is home to some of the leading higher education institutions in Spain, making it a privileged location to pursue a master in marketing management with strong professional projection.

Meet the Admissions Department

Marta Sesé

We care about getting to know you: your talents, strengths, and goals. Your advisor will guide you throughout the admissions process and ensure that your experience at eserp aligns with what you want for your future professional career in marketing and commercial management.

Let’s Talk About Your Goals

Program

Why study the Master’s in Marketing Management and Commercial Management at eserp Barcelona?

Our methodology combines Masterclasses with international experts, practical workshops focused on digital tools applied to marketing and commercial management, and learning methods such as Agile and Design Thinking. Professional Workbooks guide daily learning and help translate strategy into action.

This applied approach positions the programme among the best management masters for students looking for real-world impact within a marketing management framework.

What are eserp’s Welcome Days?

Eserp’s Welcome Week is an orientation week organised at the beginning of the academic year to facilitate students’ integration into the university community. Activities include:

Campus and services presentation.
Informative talks on methodology, training, and employability.
Social activities and networking with students, faculty, and staff.
Introductory workshops and seminars on key professional skills.

As part of your training, you will be able to obtain the (APPC) with the specialisation Creative Tech & Sustainable Branding , a certificate designed to broaden your business perspective in an increasingly digital, technological and global environment.

This complementary programme is delivered through four practical bootcamps, where you will work with applied methodologies, real-world case studies and hands-on activities to understand how organisations and management models are evolving in the new economy.

During the programme, you will explore five key areas that are redefining business management:

Generative and creative AI in marketing automation.
Marketing data analytics and consumer insights.
Sustainable branding and ethical communication.
CRM, digital tools and disruptive marketing technologies in marketing.
Strategic brand and marketing management.

The APPC adds an extra layer of professional specialisation, connecting academic training with the skills employers currently demand and strengthening your profile in an increasingly technology-driven and international labour market, supporting graduate employability.

Marketing fundamentals.

Understanding marketing as a strategically planned process is essential to succeed. This module covers the fundamentals of marketing, its role within organisations, and the development of effective marketing plans.

MARKETING FUNDAMENTALS
The market and its environment: VUCA–BANI–RUPT–TUNA.
The dimensions of marketing.

B2B, B2C AND H2H MARKETING.
B2B description and its key characteristics.
B2C description and its key characteristics.
H2H description and its key characteristics.

MARKETING DATA: RESEARCH, NEUROMARKETING AND ARTIFICIAL INTELLIGENCE.
Marketing research and information systems.
Market research and neuromarketing.
Artificial intelligence and business information systems.

BRAND AND REPUTATIONAL RISK.
What is a brand? Personal branding vs corporate branding.
Communication in critical environments.
Reputation management plan.

LEGAL FRAMEWORK.
The legal environment of marketing.
General Data Protection Regulation (GDPR).
Consumer protection regulations.

Marketing ecosystems – the market and the consumer.

Understand consumers, generate insights to deliver value and achieve efficient market outcomes.

CONSUMER BEHAVIOUR.
STP model (segmentation, targeting and positioning).
B2C overview and its key characteristics.
H2H overview and its key characteristics.

SALES DEPARTMENT: SOCIAL SELLING, KEY ACCOUNT MANAGEMENT AND NEGOTIATION.
Storytelling: how to tell stories, build them and sell them on social media.
Key account management and trade marketing.
Negotiation tools for successful agreements.

SUPPLY CHAIN AND DISTRIBUTION MANAGEMENT: NEW BUSINESS MODELS.
Commercial and distribution policy.
Supply chains and physical logistics.
New business models.

SALES BUDGET: PRICING POLICY, PROFIT AND GROSS MARGIN.
Core concepts of sales forecasting.
Pricing policy: sales margin and the market.
Financial policy: the profit and loss account.

Digital strategies.

Harness the power of digital technology to develop business strategies.

DIGITAL MARKETING AND E-COMMERCE.
The concept of a liquid market.
E-commerce platforms.
Digital marketing campaigns and KPIs.

SOCIAL MEDIA STRATEGY.
Social media structure.
Social media strategy.
Influencers and emerging roles.

DIGITAL ECOSYSTEM STRATEGY.
Digital transformation and its different areas.
Strategic planning for digital transformation.
Digital transformation of business models and digital business leadership.
Digitalisation and its areas of application.

What do we mean by skills stacking?

Skills Stacking sessions foster the development of complementary skills that, when combined, create a strong competitive advantage. Through applied methodologies and sessions with professionals from the ESERP ecosystem, students develop seven core skill areas:

All delivered through sessions with professionals and organisations within the eserp ecosystem.

PMO – Project Management Office

The Project Management Office supports students throughout the planning, development, and execution of their professional projects. Supervised by the academic coordinator, a PMO advisor, and a supervisor, this model is based on business standards adapted for Master’s and MBA programmes.

Through the PMO, students develop:

Effective teamwork focused on clear objectives and milestones.
Strategic capability.
Resource optimisation.
Analysis, management methods and implementation.

If you study our Master’s in Marketing and Commercial Management in Barcelona, you will receive advanced, specialist training and gain qualifications recognised in academic and professional settings.

It also provides access to international certifications that validate your competencies in business strategy, data analysis and decision-making, strengthening your profile in a highly competitive environment.

MSc in Marketing and Commercial Management

Eserp private qualification.

MSc in Marketing and Commercial Management

University-specific qualification awarded by UCC-UVic.

Advanced Professional Programme Certificate

Own diploma qualification with a specialisation in Creative Tech & Sustainable Branding, issued by eserp.

International certificate¹

Awarded by the University of Applied Sciences Schmalkalden (Germany).

International certificate¹

Awarded by the European Communication School (France–Belgium).

¹Students who complete and pass eserp’s university-specific study plan, attend international conferences and produce an assignment based on those conferences will be awarded the International Certificates.

Online jobs platform

Join the Eserp Job Portal and connect with qualified talent. A wide range of jobs and professional placements from employers are waiting for you.

Eserp Job Portal

Eserp Talent Fair

Committed to graduate employability and our students’ career progression, eserp organises an annual Careers Fair at each campus.

Eserp Talent

Employability and Eserp Talent

Through Eserp Talent, students access:

Exclusive internships and job opportunities.
Networking with top-level companies.
Personalised career advisory.

Eserp also organises an annual Talent Fair to support employability and professional development.

I want to find out more

Partner organisations supporting our students’ professional development:

01 / 01

Fair Finance Vorsorgekasse

Dayanani Prestige Group

Testimonials

What our students say

If you are still choosing between private universities in Barcelona offering Marketing Management and Commercial Management, you may find it helpful to hear what our alumni think about the programme.

01 / 04

Studying the Master’s in Marketing has been a very rewarding experience, and I would do it again without hesitation. The lecturers who deliver the modules are working professionals who, as well as teaching the fundamentals, draw on their own experience and use real-world examples.

Aina Forteza

Marketing Manager at Amer e Hijos

After several years working in legal advisory, eserp’s Master’s gave me all the knowledge I needed to make a complete career change and move into my current role in commercial planning within a leading hospitality group. Without a doubt, it was an excellent experience both personally and academically for anyone who wants to start or deepen their career in these areas, and it can be balanced perfectly with other work commitments.

Xisca Riusech

Strategy Project Manager to the CCO, EMEA at Barceló Hotel Group

Eserp confirmed the career path I love and have chosen as my profession. As an international student, I felt very supported from the beginning, and eserp was the link to the employer that gave me my first work experience through an international placement. I will always be very grateful.

Barbara Zumiko Roja

Digital Marketing Strategist and Data Analyst

I needed a push to create and grow my own business. The master’s content and teaching staff gave me the marketing and sales knowledge, as well as the self-confidence, I needed to make it happen.

Hüseyin Berk Altiçiflik

Team Leader, International Marketing and E-commerce at Goldstore

The content was modern, relevant and stimulating. Each topic felt like a challenge to solve. We had lots of practical work: simulations, side projects, an intensive digital marketing course, participation in international conferences and a final project that contributed to my skills development. I am deeply grateful to eserp for offering me a unique opportunity and for inspiring me to take on new professional challenges.

Ana Tizliarishvili

Master’s in Marketing alumni

Admissions

Admissions process

Documentation submission

Application form. Photographs. Copy of your ID card (both sides). Access-route documentation.

Admission interview

Interview with the admissions team and/or the programme coordinator, if required.

Admission resolution

Admissions decision / Notification of admission to the programme.

Registration and enrollment

Once admission has been confirmed, the applicant must pay the enrolment fee and complete the required documentation.

Price

Prices and payment methods for students

€12,200.00

First payment: €1,800.

Remaining amount: 10 monthly installments of €1,040 (October–July).

5% discount for early payment.

Qualification issuance fees not included.
If the student pays the full programme fee at a price different from that shown on the website (due to scholarships or financial support), the early payment discount will be 5% of the final amount payable.
The 5% early payment discount will also apply to students who, after paying the enrolment fee, decide to pay the remaining programme fees before the programme start date. In this case, the discount is applied to the outstanding balance.
This Master’s is eligible for training subsidies through FUNDAE (formerly Fundación Tripartita).

MSc in Marketing and Commercial Management in Barcelona