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Global and Local Economy. Technological advances, shifting global trade patterns and geopolitical tensions are driving rapid change across both the global economy and countries’ local and regional economies. Throughout this module, students will develop an understanding of how regional and global markets operate, as well as the core concepts that shape today’s business operations. |
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International Business Strategy. «Increasing openness and interdependence between countries» could be a simple definition of globalisation. This module provides students with a theoretical and practical understanding of how business strategy can be developed in light of external and internal conditions, with a strong emphasis on the international context. |
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Innovation and Disruption. This module equips students with core principles in disruption processes and strategies, combining cutting-edge research, current business trends, case studies and group projects. It also introduces design thinking concepts as approaches to tackling the innovation challenge and integrating the disruption process. |
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Leadership, Team Management and Corporate Social Responsibility. This module explores the core principles of leadership and CSR, with a strong focus on practical application. It provides a comprehensive understanding of leadership dynamics and the knowledge required to lead and manage teams effectively across a range of professional settings. |
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Corporate Governance. The concept of corporate governance is specifically concerned with the regulation of management, finance, compliance and related areas within an organisation. This module is designed to deepen understanding of governance issues in business and how, as a multidisciplinary field, it is not only a complement to other modules but also a core tool for achieving an organisation’s strategic objectives. |
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Corporate Communications, Equality and Sustainability in Business. Corporate communications professionals play a key role in how organisations are perceived by the public. Through case studies, students will put into practice media relations management and reputational crisis management, as well as equality and sustainability strategies for business—vital to brand image today. |
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Statistics and Data Analysis. In today’s competitive landscape, organisations leverage data as a core asset to drive innovation and strategic decision-making. This module will help participants understand the fundamentals of data analysis, with a strong focus on its application in business scenarios, enabling them to make data-driven decisions to improve organisational performance. |
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IT Tools for Business. The aim of this module is to help students understand the evolution and application of new technologies and how they are reshaping product and service markets, business models, organisational structures and relationships between organisations and their customers. |
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Entrepreneurship. Starting a business requires the right mindset and specific preparation. This module will provide students with the knowledge needed to better understand business models and how to apply both hard skills and soft skills to launch their own ventures successfully. |
What our Master’s in General Management offers
In today’s fast-moving and highly competitive business environment, the challenge is not only to manage projects, but to lead them with an innovative mindset and sound strategic judgement. That’s why our Master’s in General Management in Madrid is designed to strengthen your leadership profile, providing advanced training in strategy, leadership and decision-making.
Through a practical methodology grounded in real business contexts, you will develop the skills needed to progress into senior roles.The programme, delivered entirely in English, includes real-world case studies, sessions with practising industry experts and other learning experiences that prepare you to lead in international settings.
Explore every aspect of the programme in detail
Download the programme brochure and discover everything about the Master’s in General Management.
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Specialise in business project management from Madrid
Immerse yourself in Madrid’s executive environment and connect directly with global companies and real career progression opportunities.
Meet the Admissions Department
Sofía Morales
We want to get to know you: your talents, strengths and ambitions. Your adviser will guide you to bring out the best in you and ensure your experience at Eserp aligns with what you want for your future.
Why study the Master’s in General Management in Madrid?
Our methodology combines masterclasses with international experts, practical workshops focused on digital tools for business leadership, methods such as Agile and Design Thinking, and workbooks to guide your day-to-day learning.
What are Eserp’s Welcome Days?
The Welcome Days are a series of induction days held at the start of the academic year for new students. Their aim is to help you settle into the academic community through activities such as:
- An introduction to the campus and available services.
- Information sessions on teaching methodology, learning and graduate employability.
- Social activities and networking to meet classmates, lecturers and staff.
- Introductory workshops and seminars on key competencies and professional development.
As part of your training, you will be able to gain the (APPC) with the Digital Global Business & Tech Management specialism, a certificate designed to broaden your understanding of business in an increasingly digital, technology-driven and global environment.
This complementary programme is delivered through four practical bootcamps, where you will work with applied methodologies, real-world cases and activities focused on understanding how organisations and management models are evolving in the new economy.
During the programme, you will explore five key areas that are reshaping business management:
- AI applied to international management.
- Global business data analytics.
- Sustainability, CSR and global ESG.
- New technologies and digital transformation in global trade.
- Applying leadership and management strategies.
The APPC adds an extra layer of professional specialisation, linking academic learning with the skills employers currently demand and strengthening your profile for career progression pathways in an increasingly technology-led and international labour market.
What do we mean by skills stacking?
Skills Stacking sessions encourage the development of a range of abilities which, when combined, create a distinctive competitive advantage and support success in professional roles and highly competitive environments. Building new skills through the application of practical methodologies provides the essential knowledge needed to lead complex, multidisciplinary workplaces. Through our Skills Stacking sessions, you will build a portfolio of skills that sets you apart from other professionals by developing the seven skills that underpin this model:
All delivered through sessions with professionals and companies within the Eserp ecosystem.
PMO – Project Management Office
Get expert support throughout the full process of defining, reflecting on and delivering your professional project through the Project Management Office. Everything is overseen by the Academic Coordinator, a PMO adviser and a supervisor—from shaping the initial idea through to the final defence. This model is based on business standards and provides training, resources and guidance to manage strategic, tactical or operational projects, using an expert-adapted methodology for Master’s and MBA programmes. This is one way we complement your learning and differentiate ourselves from other other General Management master’s programmes, helping you develop competencies such as:
- Effective teamwork focused on clear objectives and milestones.
- Strategic capability.
- Resource optimisation.
- Analysis, management methods and implementation.
If you study our Master’s in General Management in Madrid, you will receive advanced, specialist training and gain officially recognised qualifications valued across academic and professional settings.
In addition, it offers access to internationally recognised certifications that validate your competencies in business strategy, data analysis and decision-making, strengthening your profile in a highly competitive environment.
Master’s in General Management
Awarded by Eserp.
Advanced Professional Programme Certificate
Own diploma qualification with a specialisation in Digital Global Business & Tech Management, awarded by eserp.
International Certificate1
Issued by the University of Applied Sciences Schmalkalden (Germany).
International Certificate1
Issued by the European Communication School (France – Belgium).
Online careers platform
Join the Eserp Job Portal and connect with employers. Numerous jobs and internships are waiting for you.
Eserp Talent Fair
Committed to graduate employability and the career development of its students, Eserp organises an annual Careers Fair at each campus.
Boost your career and start leading projects with Eserp Talent
Access exclusive opportunities, connect with leading companies and receive personalised guidance to achieve your career goals and progress in the field of general management and project leadership.
- Exclusive internships and job opportunities.
- Networking with top-tier companies.
- Specialist career guidance.
What our students say
Admissions process
Prices and payment methods for students
€12,200.00
First payment: €1,800.
Remainder of the academic year: 10 monthly instalments, financed directly by Eserp, interest-free, from October to July, of €1,040.
