MSc in Business and Strategic Management in Barcelona

Detail

What our master's degree in business management and strategic planning offers

October 2026 / 9 months

Nowadays, social and technological changes have rendered traditional management strategies insufficient. A good leader must build trust and know how to enhance each team member's qualities. Companies seek professionals capable of designing strategies and managing projects from a creative and close approach, allowing them to grow efficiently.

Our master degree in business management in Barcelona is designed to tackle business management comprehensively and strategically. Throughout the program, you'll learn to make business decisions, manage teams while considering financial aspects, potential risks, and legal framework restrictions, offering an innovative approach adapted to new technologies.

Center affiliated with the Universitat de Vic - Universitat Central de Catalunya.

University's own degree awarded by UVIC-UCC.

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Specialize in business project management from Barcelona

Learn how to manage business projects while gaining insights from active professionals, in a city renowned for innovation and creativity.

Meet the Admissions Department

Sofía Morales

We care to know you: your talents, strengths, and dreams. Your advisor will guide you to bring out the best in you and ensure that your journey at eserp aligns with what you want for your future.

Let’s Talk About Your Goals

Program

Why study the Master'sn in General Management and Strategic Planning at eserp Barcelona?

Our methodology combines Masterclasses with international experts, practical workshops for using specific digital tools within the strategic planning field, methods like Agile or Design Thinking, and Workbooks to guide your daily learning.

What are the eserp Welcome Days?

The Welcome Days are a series of welcome days organized at the start of the academic year for new students. Their goal is to facilitate students' integration into the university community through activities such as:

Campus presentation and available services.
Informative talks on methodology, training, and employability.
Social activities and networking to meet peers, professors, and staff.
Introductory workshops and seminars on key competencies and professional development.

As part of your training, you will be able to gain the (APPC) with the Digital Global Business & Tech Management specialism, a certificate designed to broaden your understanding of business in an increasingly digital, technology-driven and global environment.

This complementary programme is delivered through four practical bootcamps, where you will work with applied methodologies, real-world cases and activities focused on understanding how organisations and management models are evolving in the new economy.

During the programme, you will explore five key areas that are reshaping business management:

AI applied to international management.
Global business data analytics.
Sustainability, CSR and global ESG.
New technologies and digital transformation in global trade.
Applying leadership and management strategies.

The APPC adds an extra layer of professional specialisation, linking academic learning with the skills employers currently demand and strengthening your profile for career progression pathways in an increasingly technology-led and international labour market.

Corporate strategy:

Understand the strategic decisions that create value by driving business growth. Learn the decision-making process to achieve the organisation’s vision and long-term objectives.

CORPORATE FINANCE: STRATEGY AND VALUE CREATION:
Money as a product.
Fundamentals of finance.
Balance sheets, income statements and financial forecasts.

AGILE AND RISK PROJECT MANAGEMENT:
Design thinking.
Lean startup.
Agile methology.

BUSINESS ETHICS:
Principles of business ethics.
Types of business ethics.

BUSINESS POLICY AND STRATEGIC DECISION-MAKING:
Setting business objectives.
Meeting targets and objectives.
Business plan vs business strategy.

HUMAN RESOURCES AND TALENT ACQUISITION:
New roles in a liquid world.
Leadership vs management in strategic development.
New profiles for a new reality.

BUSINESS ANALYSIS. BUSINESS INTELLIGENCE:
Customer analytics / Operations analytics / People analytics
Data governance / Analytical databases

CO-OPERATION AND CONFLICT RESOLUTION. CORPORATE SOCIAL RESPONSIBILITY:
Communication and conflict resolution.
Analysis of uncertain situations.
Corporate branding and corporate social responsibility.

Marketing and customer journey mapping:

Measure marketing impact, understand the key elements of a marketing plan, and learn how to develop a social media strategy.

MARKETING AND SALES MANAGEMENT:
Sales management: processes, strategies and resources.
Marketing management: processes, strategies and resources.
Difference between sales and marketing.

SOCIAL MEDIA STRATEGY AND DIGITAL MARKETING:
Social media marketing: what it is and how to develop your strategy.
Target audience and platforms.
Creating engaging social content.

Network and innovation in management:

Learn the process of guiding new ideas from conception through to implementation. You will develop the creative skills, knowledge and tools needed to spot opportunities—whether you choose to launch your own venture or become the innovation driver within an existing organisation.

GLOBALISATION AND INTERNATIONALISATION IN BUSINESS:
Globalisation vs internationalisation.
Globalisation: concept and key debates.

SUPPLY CHAINS AND LOGISTICS:
Supply chain and logistics fundamentals. Alignment with the organisation’s strategy.
New logistics challenges: decentralisation, environmental footprint and the evolution of cities.

CHANGE AND INNOVATION MANAGEMENT:
Enabling conditions for change and innovation management.
Developing a Strategy to React to Change.
Organizational Culture and Change.

Skills stacking: what do we mean?

Skills Stacking sessions foster the cultivation of various skills, which, when combined, confer a singular competitive advantage and promote success in professional settings and highly competitive environments. The incorporation of new skills, through the application of methodologies, provides essential knowledge to lead complex, multidisciplinary work environments. Through our Skill Stacking sessions, you'll achieve a sum of skills that will differentiate you from other professionals by developing the 7 skills that are the pillars of this model: Critical Thinking, Business Acumen, Active Learning, Professional Skills, Self-management and Growth, Design Skills, and Problem Solving. All through sessions with professionals and companies coexisting in the eserp ecosystem.

Content:

Skill's Tower of Babel:
Leadership Roadmap: Skills and mindset for growth.
Working smarter.
Understanding Financial freedom.

Business garage:

Capital Raising.
Start up footprint – New venture.
Data Analysis.

E-Consumer:

Ecommerce and Demand.
Web Development Starter Kit.
Customer Relationship Management.
Design Skills: Photoshop.

All delivered through sessions with professionals and employers that are part of the eserp ecosystem.

PMO – Project Management Office

Let experts help you throughout the entire process of planning, reflection, and execution of the professional project thanks to the Project Management Office. All supervised by the Academic Coordinator, a PMO advisor, and a supervisor, from the conception of the idea to its defense. This model, based on business standards, offers training, resources, and support to manage strategic, tactical, or operational projects, applying a methodology adapted by experts for Master’s and MBA programs. This is a way of complementing the training that differentiates us from other general and strategic management master's programs, allowing you to develop competencies such as:

Effective teamwork focused on clear objectives and milestones.
Strategic capability.
Resource optimisation.
Analysis, management methods and implementation.

This program will not only allow you to acquire strategic concepts but also put them into practice through the use of some of the most demanded tools and platforms, learn work methodologies, and develop key soft skills. All with the goal of taking the next step in your professional career.

By enrolling in our Master’s in Management and Strategic Planning in Barcelona, you will receive advanced and specialized training, obtaining officially recognized titles in the academic and professional fields.
It also provides access to international certifications that validate your competencies in business strategy, data analysis, and decision-making, strengthening your profile in a highly competitive environment.

MSc in Business and Strategic Management

eserp private qualification.

MSc in Business and Strategic Management

UVIC-UCC university’s own degree.

Advanced Professional Programme Certificate

Own diploma qualification with a specialisation in Digital Global Business & Tech Management, awarded by eserp.

International Certificate¹

Awarded by the University of Applied Sciences Schmalkalden (Germany).

International Certificate¹

Awarded by the European Communication School (France – Belgium).

1 Students who complete and pass eserp's Own Curriculum, attend international conferences, and complete a project on these conferences will obtain the International Certificates.

Online Employment Platform platform

Join the Eserp Job Portal and connect with qualified talent. Numerous job and internship opportunities await you.

Eserp Job Portal

Eserp Talent Fair

Aware of student employability and career projection, eserp organizes an Employment Fair annually at each campus.

Eserp Talent

Boost your career in strategic planning with Eserp Talent

Access exclusive opportunities, connect with employers and receive personalised guidance to achieve your career goals in marketing and commercial management.

Exclusive placements and jobs.
Networking with leading employers.
Specialist career guidance.

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Testimonials

What our students say

If you're still deciding between several private universities in Barcelona offering General Management and Strategic Planning Masters, you'll be interested in knowing our alumni’s opinion about the training.

01 / 04

This Master’s helped me understand the concept of a global vision in a company and take on leadership, innovation, entrepreneurship, and planning roles. It gave me the opportunity to strengthen and enhance my administrative skills and become a comprehensive professional.

Claudia Liliana sepúlveda Marín

Master's in General Management and Strategic Planning alumni

In my experience at eserp, I found it to be a center that values closeness and student support in the development and organization of classes. Qualified professors and an extensive and comprehensive program provide you with a broad and enriching perspective to position yourself in the job market.

Qie Lizhang

Market Intelligence Analyst at Horse Holding

I studied the Master’s in HR Management at eserp and could benefit from their personalized approach, dynamic classes, and working with a diverse group that greatly enriched my learning. Obtaining the degree expanded my professional possibilities, and indeed, I joined the multinational where I now work within the people department.

Eva Boix

Head of Occupational Health and Safety at Serunion

Studying the Master's in Human Resources Management and People Management at eserp was an excellent experience. It gave me everything I needed to shape and consolidate my professional future.

Ángel Roncero

Talent & Training Lead at SDG Group Spain

Admissions

Admissions process

Documentation

Admission Application. Photos. DNI photocopy on both sides. Access via documentation.

Admissions tests

Interview with the admissions department and/or program coordinator if needed.

Resolution

Resolution of the admission process / Admission notice to the program.

Enrollment

Once admission is communicated, the candidate must pay the enrollment fee and complete the documentation.

Price

Prices and payment methods for students

€12,200.00

First payment: €1,800.

Remaining academic year: 10 monthly instalments, financed directly by eserp, interest-free, from October to July of €1,040.

-5% discount for early payment

Certificate issuance costs and title issuance fees not included.
If the student pays the entire program at a price different from that indicated on the website (due to scholarships or grants), the early payment discount will be 5% of the final price to be paid.
The 5% early payment discount will also apply for those students who decide to pay the rest of the program before it starts after paying the registration. In this case, the discount is applied to the remaining amount to be paid.
Master included in the Fundación Tripartita bonus programs.